Pay Per Click marketing allows you to bid on the keywords that your customer is likely to type when searching for your product or service. You only pay the bid price when a user clicks on your link, so you pay for performance. Pay Per Click allows you to ‘jump the que’ of google’s search listings, by giving your listing a featured spot amongst the most relevant search results. There is also an incredibly detailed back end which lets you manage your keywords so you can customise your campaign as and when you need to.
